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No, no, no nook

I got up early this morning to see a demo unit of the nook in person, as it was supposed to arrive in stores today. I'll confess that I was clutching a slim hope of being able to buy one of the few units allocated for brick-and-mortar distribution for my husband for Christmas. He went with me so we could at least take it for a test drive.

We were greeted with this sign:

No Nooks


:(

I would like to go back in time and warn the nitwit executive at B&N who thought that it would be a swell idea to create the illusion of high demand by producing a low volume of units for initial distribution. Did you learn nothing from the launch of the Kindle? I find it difficult to believe that your marketing research didn't deliver a number that was closer to the mark. Thank you so much, Barnes & Noble, for ruining my planned present for my husband this holiday season. :p

They're even smug about it: their web site currently says:

"The hottest holiday gift is out of stock. Order nook today to be first in line for the new year."


Grr. What exasperates me most about this is that not buying one doesn't punish them, because they'll just sell it to someone else. It'd be cutting off my nose to spite my face. I really despise megacorps sometimes.

I know that we're very fortunate to be in a position to even think about buying presents this year. Every day, I'm thankful for that, and hope that the economy will turn around as rapidly as possible to employ everyone who has been affected by the recession. However, it's hard to stimulate the economy with commerce if the item you want to purchase isn't actually available for sale. :/

More:

Reports indicate that the lack of availability has already helped Kindle sales. Way to drop the ball, B&N.

Comments

( 2 comments — Leave a comment )
(Anonymous)
Nov. 30th, 2009 03:39 pm (UTC)
Bad planning on their part
I'm not at all impressed with that kind of approach.

B&N knew they were going to miss this holiday season..so why not simply build the marketing / release plan to support a legitimate launch, rather than build up an expectation then deflate it in such a sloppy manner.

There's a lot of action in the eBook Reader marketplace this year, you may actually have a better experience in a few months. I'm looking forward to spring myself :)

Brad
pointedview
Nov. 30th, 2009 04:38 pm (UTC)
Re: Bad planning on their part
You make some good points in your post about why it's a good idea to exercise just a bit of restraint, particularly the bit about e-readers being a product with a high markup.

I've been sifting Twitter today for news about the Nook, and I found this blog post as well:

Don’t believe the hype about lending ebooks on the Barnes & Noble nook

Now I'm wondering if maybe this was a lucky break after all! I knew about the 14-day restriction, but didn't realize before today that it was a one-time only loan per book! I'd been considering getting one sometime after purchasing David's because it would be convenient to swap books back and forth as we do with dead tree copies, but if this doesn't change, I definitely won't buy one. I was already hesitant about it.

Although I love the idea of e-readers, my purse is already pretty heavy. I’m not dying to add another digital device to my collection with which I’ll need to keep up/recharge/etc. Instead, I want to streamline. I want someone to develop a convergent device that’s suitable (I know Microsoft is working on one – I’ve seen the video). Ideally, I’d like a hybrid tablet/laptop that’s powerful enough for mid-range gaming, but that can be flipped to tablet form for e-reading and writing. HP has already released a model that’s close, but it’s underpowered for my needs. I’m trying to be patient for a little while longer. Your article is added support for the belief that good things come to those who wait. :)
( 2 comments — Leave a comment )

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