pointedview (pointedview) wrote,
pointedview
pointedview

Interesting categorization of the gaming market

This GameDaily Biz article suggests that there are more segments of the gaming market than just the traditional casual vs. hardcore:

  • Power gamers represent 11 percent of the gamer market but account for 30 cents of every dollar spent on retail and online games.

  • Social gamers enjoy gaming as a way to interact with friends.

  • Leisure gamers spend 58 hours per month playing games but mainly on casual titles. Nevertheless they prefer challenging titles and show high interest in new gaming services.

  • Dormant gamers love gaming but spend little time because of family, work, or school. They like to play with friends and family and prefer complex and challenging games.

  • Incidental gamers lack motivation and play games mainly out of boredom. However, they spend more than 20 hours a month playing online games.

  • Occasional gamers play puzzle, word, and board games almost exclusively.

Read more here.

Tags: computer gaming
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