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The real movie show time?

From the New York Times:

Ads to Admit That if Showtime Is 8, Movie Time Will Be 8:10

I hope this catches on, as the pre-movie commercials are a pet peeve of mine. I would much rather pay a dollar extra to see the film than have to sit through ads (well, ads other than trailers for movies, 'cause those are technically ads, too).

Maybe if it becomes popular, and if people consistently start showing up late, movie theaters will get the message and stop what should've never started in the first place.


( 2 comments — Leave a comment )
May. 6th, 2005 04:49 pm (UTC)
I don't mind a minute or two of commercials before the movie. Even up to 5 minutes. Most of the commercials are interesting as well (usually). Also, it'll help keep movie ticket prices a bit down, I'm for it some more.

I always arrive early for the movie. I sit from 10 to 15 minutes before the movie sits listening to the "movie radio" thingy. I'm bored out of my mind. I do this to ensure I get the seat I want. I'm very picky about where I sit in a theater. Adding another 5 minutes, to me, isn't so bad.

Also, by having these commercials before the film, it may cut down on "product placement" actually in films. While some product placements are subtle and do not detract from the actual art of the film, some of them are just horrendous and should not be in.

Disclaimer: I'm not counting trailers in those commercials. I'm talking about stuff that's like a commercial for Coca-Cola or a car. Trailers are fun! That's why there are several websites dedicated to nothing but hosting movie trailers.
May. 6th, 2005 05:25 pm (UTC)
What would be really cool would be for theaters to offer two showings: one with commercials, at $1 less, and one without for $1 more. That way, people could choose which one they wanted to attend.

Agreed that some product placement is about as subtle as a 85 MPH truck.
( 2 comments — Leave a comment )


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